39
industrial floor mats
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.42avg listing price — sweet spot $15–$100
Price range
Great$9.49–$120.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 113K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,366.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch