49
illinois flag
Skip itSoft demand (-33.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great143.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.40–$33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 27K searches
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier