61
ice table
Worth a lookShows demand growing +129.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.3%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$81.67avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good951.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.63–$144.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$230K$230K/yr · 168K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale