61
hoya
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Review moat
Great144.55avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.75–$67.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad$89K$89K/yr · 287K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals Quality Gap