61
house flags
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$6.42–$57.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Review moat
Good1,283.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 686K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality