57
house flags 28 x 40 double sided
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$5.94–$56.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good851.62avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 325K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality