60
hot spring
Launch itA $1.6M/yr market growing +0.5% this quarter with returns at 1.2% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible66.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 103K searches
Avg price
Good$126.81avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$48.63–$319.16cheapest to priciest tracked listing — scored on the share inside $15–$100