60
hori hori garden knife
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+128.4%90-day search growth — must beat 0% to launch
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$708K$708K/yr · 481K searches
Price range
Good$9.91–$24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,941.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Trending