60
honda lawn mower
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+101.0%90-day search growth — must beat 0% to launch
Review moat
Great280.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$509K$509K/yr · 293K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad$354.20avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$128.43–$1292.05cheapest to priciest tracked listing — scored on the share inside $15–$100