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hickory wood chips
Worth a lookShows searches that convert (14.4% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+63.9%90-day search growth — must beat 0% to launch
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$4.93–$34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,572.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 64K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand