36
heated mat
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.79avg listing price — sweet spot $15–$100
Price range
Great$11.37–$46.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,105avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 43K searches
Growth
Bad-70.7%90-day search growth — must beat 0% to launch