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hearth pad
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$98.55avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,066.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 113K searches
Price range
Bad$17.97–$748.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch