60
hawk decoy
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+130.9%90-day search growth — must beat 0% to launch
Avg price
Great$22.36avg listing price — sweet spot $15–$100
Price range
Great$8.24–$41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 47K searches