25
happy new year garden flag
Skip itSoft demand (-49.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible72.88avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$6.24avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 64K searches
Growth
Bad-49.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.69–$7.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier