35
hanging patio heater
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$90.79avg listing price — sweet spot $15–$100
Review moat
Good850.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$13.77–$171.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 21K searches