50
halloween scarecrow
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($9K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great139.21avg incumbent reviews — the moat a new listing must climb
Growth
Great+78.4%90-day search growth — must beat 0% to launch
Avg price
Great$100.97avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad$6.80–$385.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 33K searches