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halloween pumpkin decorations outside
Worth a lookShows demand growing +261.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+261.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$31.04avg listing price — sweet spot $15–$100
Review moat
Great192.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.78–$97.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 184K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale