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halloween figurines
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Growth
Incredible+116.0%90-day search growth — must beat 0% to launch
Review moat
Great163.08avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$3.89–$64.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 599K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale