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halloween decorations
Launch itA $3.4M/yr market growing +231.8% this quarter with returns at 3.1% — clears our launch bar.
Growth
Incredible+231.8%90-day search growth — must beat 0% to launch
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Market size
Incredible$3.4M$3.4M/yr · 62.0M searches
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Price range
Great$4.39–$61.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,850.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale