57
half umbrella outdoor patio
Worth a lookShows demand growing +135.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.9%90-day search growth — must beat 0% to launch
Avg price
Great$57.06avg listing price — sweet spot $15–$100
Price range
Good$19.65–$131.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$295K$295K/yr · 403K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,320.46avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale