61
gypsum
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great$8.00–$52.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great426avg incumbent reviews — the moat a new listing must climb
Market size
Good$554K$554K/yr · 216K searches
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality