69
grubs for chicken
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.45avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.24–$52.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Market size
Okay$254K$254K/yr · 80K searches
Review moat
Okay1,841.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand