72
ground anchors
Worth a lookShows a sweet-spot price point ($32.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.92avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$9.81–$67.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Great+68.3%90-day search growth — must beat 0% to launch
Market size
Good$763K$763K/yr · 747K searches
Review moat
Good695.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand