60
grass blanket
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Price range
Great$7.24–$58.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Great+66.9%90-day search growth — must beat 0% to launch
Review moat
Good1,405.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$101K$101K/yr · 252K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand