44
goat coat
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$32.33avg listing price — sweet spot $15–$100
Price range
Incredible$15.06–$59.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 99K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch