72
gnomes
Launch itA $1.4M/yr market growing +61.9% this quarter with returns at 1.2% — clears our launch bar.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.96avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 3.4M searches
Growth
Great+61.9%90-day search growth — must beat 0% to launch
Price range
Good$6.48–$38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good879.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality