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ghostbusters halloween decorations
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible91.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$91.58avg listing price — sweet spot $15–$100
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$7.37–$308.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 42K searches