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ghostbusters halloween decorations

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 70Conversion 9Competition 60Returns 38Price range 28Avg price 78Brand share 35Review moat 95Quality gap 50

Review moat

Incredible91.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$91.58

avg listing price — sweet spot $15–$100

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay$7.37–$308.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 42K searches

Products