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ghost decorations
Worth a lookShows demand growing +182.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+182.6%90-day search growth — must beat 0% to launch
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Review moat
Great265.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.11–$53.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad$72K$72K/yr · 572K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale