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ghost decorations outside
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.32avg listing price — sweet spot $15–$100
Growth
Great+107.3%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Review moat
Great215.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.69–$109.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 384K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale