60
gas fireplace rocks
Worth a lookShows a sweet-spot price point ($26.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.78avg listing price — sweet spot $15–$100
Price range
Great$9.84–$46.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Good+57.1%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay2,418.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$198K$198K/yr · 321K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand