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gardening
Launch itA $7.6M/yr market growing +82.2% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$7.6M$7.6M/yr · 20.2M searches
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$22.61avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Growth
Great+82.2%90-day search growth — must beat 0% to launch
Price range
Great$4.40–$59.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,644.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale