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gardenia plant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Price range
Great$6.94–$51.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Review moat
Good705.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$82K$82K/yr · 113K searches
Signals Quality Gap