66
garden tool set
Launch itA $1.3M/yr market growing +92.8% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.72avg listing price — sweet spot $15–$100
Growth
Great+92.8%90-day search growth — must beat 0% to launch
Market size
Great$1.3M$1.3M/yr · 1.6M searches
Price range
Great$8.65–$49.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,730.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality