71
garden signs
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Growth
Incredible+137.8%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$3.93–$93.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good623.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay$205K$205K/yr · 506K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality