59
funny doormat
Worth a lookShows a sweet-spot price point ($23.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.18avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$5.92–$40.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good853.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$312K$312K/yr · 2.2M searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale