55
funny door mats
Worth a lookShows low returns (1.0%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$22.82avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great356.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.82–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 194K searches
Signals Low Review Barrier