44
foyer rug
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.90avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$7.57–$42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad5,013.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 468K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale