53
formic pro
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$38.23avg listing price — sweet spot $15–$100
Price range
Incredible$15.85–$76.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Great414.33avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.0%90-day search growth — must beat 0% to launch
Market size
Okay$220K$220K/yr · 58K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier