46
football door mat
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible73.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.74–$32.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 51K searches
Signals Low Review Barrier