56
folding saw
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$59.67avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 759K searches
Competition
Great37%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,356.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.21–$359.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Signals High Price