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flying butterfly
Worth a lookShows a sweet-spot price point ($35.24 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$35.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great373.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Price range
Okay$6.40–$280.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$119K$119K/yr · 249K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale