77
fly swatter
Launch itA $7.0M/yr market growing +222.0% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$7.0M$7.0M/yr · 3.6M searches
Growth
Incredible+222.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.02–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Review moat
Bad9,703.22avg incumbent reviews — the moat a new listing must climb
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