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70

fly strips

Launch it

A $3.3M/yr market growing +207.2% this quarter with returns at 0.9% — clears our launch bar.

Market size 96Growth 98Conversion 100Competition 25Returns 95Price range 55Avg price 59Brand share 31Review moat 20Quality gap 81

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+207.2%

90-day search growth — must beat 0% to launch

Market size

Incredible$3.3M

$3.3M/yr · 1.2M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Price range

Good$2.58–$30.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,772.67

avg incumbent reviews — the moat a new listing must climb

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