52
floor mats for home
Worth a lookShows a sweet-spot price point ($28.99 avg), but soft demand (-19.4% this quarter) keeps it on the watch list.
Avg price
Incredible$28.99avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$7.06–$143.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$247K$247K/yr · 400K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,245.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand