49
flags
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.53–$47.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,693.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 397K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand