49
fireproof mat
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$9.27–$31.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good708.14avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 85K searches
Signals No Dominant Brand