38
fireplace sand
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.42avg listing price — sweet spot $15–$100
Price range
Great$10.05–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great436.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 12K searches
Growth
Bad-46.1%90-day search growth — must beat 0% to launch