30
fireplace key
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,049.92avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$125K$125K/yr · 141K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.42–$10.84cheapest to priciest tracked listing — scored on the share inside $15–$100