67
fire starter
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$4.4M$4.4M/yr · 2.5M searches
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.26avg listing price — sweet spot $15–$100
Price range
Great$5.71–$52.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,982.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand